Built for Businesses Ready to Grow
About Auxesia Collaborative
Auxesia Collaborative was created to bring big-business experience to growing businesses in a more personal, hands-on way.
After more than two decades working with national brands, Amy Roberts saw firsthand what it takes to open locations, build strong teams, create operational systems, grow revenue, and turn an idea into a business that works. She also recognized that entrepreneurs and growing businesses often need that same level of expertise — without the infrastructure, departments, or full-time leadership teams of a larger organization.
That's where Auxesia comes in.
We partner with business owners during pivotal moments — preparing to open, navigating growth, bringing structure to day-to-day operations, or exploring what's possible next. Rather than offering one-size-fits-all consulting, Auxesia works alongside each client to understand the business, identify what it needs, and help put the right people, processes, and strategies in place.
The goal is simple: to build businesses that don't just look good on the outside, but work beautifully behind the scenes.
Meet Amy Roberts
Amy Roberts is the founder of Auxesia Collaborative and an operations and growth strategist with more than 20 years of experience across retail, wellness, beauty, franchising, design, and multi-location business development.
Throughout her career, Amy has been the person organizations turn to when something needs to be built, opened, organized, or improved.
Her career spans new location development, operational strategy, multi-million-dollar territory growth, team building and training, merchandising, business development, vendor partnerships, and multi-location operations. From opening locations across the country to building new operational functions from the ground up, Amy has spent her career turning ideas and strategies into executable plans
Today, Amy brings that experience directly to entrepreneurs and organizations through Auxesia Collaborative - providing the kind of practical, hands-on operational leadership that growing businesses often need before they're ready to build an entire corporate team.
Amy believes the best consulting doesn't happen from a distance. It happens by listening, understanding how a business really works, identifying what's getting in the way, and rolling up your sleeves to help solve it.
“At L’Occitane, Amy was instrumental in national expansion and brand initiatives, ensuring operational execution supported growth. She also took on a six-month assignment in San Francisco to launch a brand entering the U.S. for the first time. In that role, she not only hired and trained the team and developed marketing strategies but also personally exceeded sales goals—showcasing both her organizational ability and her commitment to driving results.
At Woodhouse Spas, Amy worked closely with franchisees to develop systems that improved performance. Across every role, she has demonstrated the ability to build trust, foster collaboration, and create an environment where business can thrive.”
— Susan Hern
Former COO, Woodhouse Spas
Former VP of Retail, L’Occitane en Provence
